PANTONE 17-3938 Very Peri, the Pantone Color of the Year 2022. Very Peri is a more dynamic purple than periwinkle, and less intuitive than previous colors. It’s worth noting that while purple has made a number of appearances since PANTONE introduced its color of the year (recently “Ultra Violet” in 2018, and before that “Blue Iris” in 2008), this is the first time PANTONE has gone beyond its preset color chart to create a new color that defines the color of the year.
Very Peri is a symbol of the global zeitgeist and the transformation we are going through. When people emerge from a period of intense isolation, perceptions and standards change, and people’s physical and digital lives merge in new ways. Digital design helps push the boundaries of reality and opens the door to dynamic virtual worlds where people can explore and create new color possibilities.
For annual color selection, the Pantone is very strict to it. They consider all aspects of the world to find inspiration. Fashion, art, science and technology, economy and emerging social thinking, and so on are within the scope of their concerns. In the past year, no matter in our life or in various industries, we are facing changes. The post-epidemic era, the emergence of the concept of the meta-universe, the popularity of virtual reality games, the explosion of immersive exhibitions… All of these are closely related to the background of Very Peri creation!
Very Peri is a warm and friendly shade of blue that encourages uninhibited expression and experimentation with a carefree confidence and happy attitude. This enthusiastic blue hue shows a dynamic presence and a whimsical feeling, allowing it to present an unpredictable colour harmony and spontaneous colour statement. The futuristic Very Peri presents a unique look by applying a variety of materials, finishes and textures, including shiny metals, high-tech materials, craft looks and natural fibers.
Pantone is an international standard language for color communication between designers, manufacturers, retailers and customers. In cosmetic industry, Very Peri catches our eyes and is an ideal hue for many skin care and makeup applications.
Elegant eyeshadow, lipstick and nail polish just like a canvas dish in artists’ hands, bring you a unique and mysterious cosmetic world!
Post time: Jan-30-2022