The past can also be the key to your future success. Demand for nostalgic beauty products has increased as consumers seek solace in the familiar things and their past lives. This is a hot trend of 2022 beauty products. Bring the classics back!
Classic Packaging
Packaging offers consumers a chance to connect with the past. Many brands are developing retro packaging inspired by cassette tapes and blockbuster movies to satisfy consumers’ desire for 1990s nostalgia. South Korean beauty brand Romand has released a collection that covered with childhood bedroom colors, complete with shiny packaging, cassette-like cases, and sticker collections. Hot Topic, an American brand, makes use of a similar theme in its Blockbuster eyeshadow palette, like Kiss New York’s New cassette themed nail kits, which are distributed exclusively for influencers.
Classic Products
Focus on new products, at the same time, pay more attention to your classic products. Lancome’s Juicy Tubes returned to the market in April 2020 after a two-year hiatus, but it quickly became one of the brand’s top 10 best-selling products. The seaweed-encased shower beads were an improved version of The 1990s animal-shaped shower beads, while The Seated Queen in London reintroduced a cold cream as a star product. They upgrade the formulation to attract modern consumers again.
So it’s time to review your brand history and find your star cosmetic products. Give it a new life during this trend would be a nice choice!
Post time: Jan-31-2022